Google Now Lets you see the clicks they did not charge for.

At long last is what we say. Google now shows you the clicks they did not charge you for, so now you can square up your fraud report with whats going happening on google.

This extra transparency is long over due as up to now it was really your word against theirs and as they held all the data you could not verify if they were right or wrong.

What we now need to see is the identity of other bidders for keywords selected, this is available in overture and is helpful in identifying who the competition are. It is also helpful in seeing if there is another bidder for the keyword or if it is google doing ghost bidding on keywords and upping the value of them.

Where we would see overture advertising being cheaper because it is not as popular as google we have noticed a remarkable increase in google selling advertising directly to companies over the phone. Also we have see remarkable increases for certain keywords in a 12 month period.

What is the problem in showing me what my competition are bidding for some words?