E-commerce Abbreviations – been at a meeting and keep hearing abbreviations and afraid to ask what they mean.
Every ecommerce manager needs to know what these are . One day you will be asked : what your BI is on your LTV on PPC acquired customers using BNPL for the EMEA region, and you are going to nod and try to remember these acronyms to lookup later.
| 3PL | 3rd Party Logistics |
| AI | Artificial Intelligence |
| AMP | Accelerated Mobile Pages |
| AOV | Average Order Value |
| API | Application Programming Interface |
| AR | Augmented Reality |
| ASO | App Store Optimisation |
| ATC | Add to Cart |
| ATS | Average time on site |
| ATV | Average Transaction Value |
| AWS | Amazon Web Service |
| B&M | Brick and Mortar |
| B2B | Business to Business |
| B2C | Business to Consumer |
| B2E | Business to Employee |
| BAM | Brick and Mortar |
| BI | Business Intelligence |
| BNPL | Buy Now Pay Later |
| BOGO | Buy One Get One Free |
| BOGOF | Buy One Get One Free |
| BOM | Bill of Materials |
| BOPIS | Buy Online Pickup In |
| BPA | Business Process Automation |
| BPM | Business Process Management |
| BR | Bounce Rate |
| CAC | Customer Acquistion Cost |
| CAGR | Compound Annual Growth Rate |
| CAR | Cart Abandonment Rate |
| CCR | Customer churn rate |
| CDN | Content Delivery Network |
| CDO | Chief Digital Officer |
| CEO | Chief Executive Officer |
| CFO | Chief Financial Officer |
| CIO | Chief Intelligence Office |
| CLV | customer lifetime Value |
| CMO | Chief Marketing Officer |
| CMS | Content Management System |
| COD | Cash on Delivery |
| COO | Chief Operating Officer |
| CPA | Cost Per Action |
| CPC | Cost Per Click |
| CPI | Cost Per Impression |
| CPL | Category Product Listing |
| CPM | Cost Per Mille |
| CR | Conversion Rate |
| CRM | Customer Relationship Management |
| CRO | Conversion Rate Optimization |
| CSC | Card Security Code |
| CSE | Comparison Shopping Engine |
| CSR | Customer Service Representative |
| CSS | Cascading Style Sheets |
| CSV | Comma separated Values |
| CTA | Call to Action |
| CTO | Chief Technical Officer |
| CTR | Click Through Rate |
| CVC | Card Verification Code |
| CVV | Card Verification Value |
| CX | Customer Experience |
| D2C | Direct To Consumer |
| DAM | Data Asset Management |
| DDU | Delivered Duty Unpaid |
| DFO | Data Feed Optimization |
| DIM | Dimensional Weight |
| DNS | Domain Name System |
| DOM | Document Object Model |
| DTP | Days to Purchase |
| DWH | Data Warhouse |
| EAI | Enterprise Application Integration |
| EBIT | Earnings Before Interes And |
| EDI | Electronic Data Interchange |
| ERP | Enterprise Resource Planning |
| FAK | Freight All Kinds |
| FAQ | Frequently Asked Questions |
| FCMG | Fast Moving Consumer Goods |
| FTP | File Transfer Protocol |
| FUD | Fear Uncertainty and Doubt |
| GA | Google Analytics |
| GA4 | Google Analytics version 4 |
| GCP | Google Cloud Platform |
| GM | General Manager |
| HCI | Human Computer Interaction |
| IPO | Initial Public Offering |
| ISP | Internet Service Providers |
| KPI | Key Performance Indicator |
| LOI | Letter Of Intent |
| LPO | Landing Page Optimization |
| LSA | Latent Symantic Analysis |
| LSI | Latent Symantic Indexing |
| LTK | Long Tail Keywords |
| LTL | Less Than Truckload |
| LTV | life time value |
| M&A | Mergers And Acquisitions |
| MACH | Microservice API Cloud Headless |
| MAM | Media Asset Management |
| MD | Managing Director |
| MMS | Multimedia Messaging Service |
| MoM | month on month |
| MP3 | MPEG 1 Audio Layer |
| MVP | Minimum Viable Product |
| MVT | Multivariate Testing |
| NDA | None Disclosure Agreement |
| NLP | Natural Language Processing |
| NPS | Net Promoter Score |
| OKR | Objectives And Key Results |
| OMS | Order Management System |
| OOS | Out of Stock |
| OPM | Outsourced Program Management |
| ORM | Online Reputation Management |
| OS | Operating System |
| P&L | Profit And Loss |
| PCI | Payment Card Industry |
| PDP | Product Detail Page |
| PHP | Hypertext Preprocessor |
| PIM | Product Information Management |
| PLP | Product Listing Page |
| POS | Point of Sale Terminal |
| QoQ | quarter on quarter |
| QSA | Qualified Security Assessor |
| RDF | Resource Description Framework |
| REP | Robots Exclusion Protocol |
| RFI | Request for Information |
| RFP | Request for Proposal |
| RFQ | Request for Quotation |
| RFT | Request for Tender |
| RIA | Rich Internet Application |
| ROI | Return on Investment |
| RSS | Rich Site Summary |
| SAAS | Software As A Service |
| SAS | Statistical Analysis System |
| SEM | Search Engine Marketing |
| SEO | Search Engine Optimization |
| SERP | Search Engine Results Page |
| SKU | Stock keeping Unit |
| SLA | Service Level Agreement |
| SLR | Service Level Request |
| SMM | Social Media Marketing |
| SMO | Social Media Optimization |
| SMS | Short Message Service |
| SOA | Service Oriented Architecture |
| SOW | Statement of Work |
| SSI | Server Side Includes |
| SSL | Secure Sockets Layer |
| TCO | Total Cost of Ownership |
| TLA | Three Letter Abbreviation |
| TLD | Top Level Domain |
| TLS | Transport Layer Security |
| TOS | Terms of Service |
| TPL | Third Party Logistics |
| UCE | Unsolicited Commercial Email |
| UGC | User Generated Content |
| UI | user interface |
| URL | Uniform Resource Locator |
| USP | Unique Selling Proposition |
| UVP | Unique Value Proposition |
| UX | user experience |
| VAN | Value Added Network |
| VAR | Value Added Reseller |
| VAT | Value added Tax |
| VTP | Visits to Purchase |
| VTR | View Through Rate |
| W3C | World Wide Web Consortium |
| WAI | Web Accessibility Initiative |
| WAO | Web Analytics Optimization |
| WAP | Wireless Application Protocol |
| WML | Wireless Markup Language |
| WMS | Warehouse Management System |
| XML | Extensible Markup Language |
| YoY | Year on year |