This fast-paced, 1/2 day course provides you with an opportunity to expand and increase your sales market using e-marketing. Long established e-marketing practitioners present the course and they use their hands-on, real knowledge to inform you of the latest developments and innovations available to you.
This course will have you running back to your desk!
Course Content:
- Internet history and statistics
- Banner Advertising strategies
- Banner advertising design
- Email techniques and strategies
- Email problems and challenges
- Writing styles for email
- Use of HTML and text in email
- Ethics in email marketing
- Mailing list criteria for email marketing
- Integration of online and conventional marketing
- e-Marketing definitions and terms
- Permission marketing models
- Legal implications of email marketing
- E-commerce promotion tactics
- E-commerce strengths and weaknesses
- Online publicity
- Writing online press releases
- Developing news stories
- Developing effective databases
- Effective search engine optimisation
- Directory vs. Search engine differences
- Metrics for e-marketing
- Paid placement search engine models
- Use of auto-responders
- Target marketing